This is an idea for an unexpected merge of the brands Ikea and Easytoys.
Kvinna; A sex toy that looks beautiful on your bedside table, desk or coffee table (read: in sight).
A lot of women are ashamed of their sex toys and own pleasure.
That isn’t strange if you think about the history of the role that has been given to women in general
and in sex; the supporting role. This project encourages women to not be ashamed of their own pleasure.

Not everyone is ready or has the freedom to speak up about their own pleasure. That’s why Ikea x Easytoys provides DIY (Do it yourself) packages including everyday objects and instruction how to make your own sex toy out of them.
You can demontage the objects and no one will know about the dual purpose.